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Australia

This is a new campaign by Clemenger BBDO Adelaide, Australia...



This is a new campaign by Clemenger BBDO Adelaide, Australia (also known as RAD-elaide for you overseas readers… because it’s super rad…*cough) for Fantastic Delites (a rice flavoured snack). They wanted to see how far people would go for a free pack (more words in brackets because I can).

They started with the insight that once people tried Fantastic Delites, they generally ended up buying them. So, they needed to figure out a way to get them into peoples faces via their mouths. 

Instead of having some creepy old cat lady behind a taste testing booth at the supermarket they found a way for people to interact with the brand AND get a free tasting. Schweet.

I want to have a go. I would do anything for food. But I won’t do that. No, I won’t do that. 

Saying that makes me sound like a morbidly obese Amercian. I assure you I’m not… American. 

Visit http://www.fantasticdelites.com.au/ to enter your own suggestions of what people should do to get their free pack.

Or if you’re in Melbourne, Australia you can play it until 6pm today at Southern Cross station! Just check the Facebook page for location updates! 



See original: Tumblr This is a new campaign by Clemenger BBDO Adelaide, Australia...

Fair Go Bro (http://fairgobro.com.au/) is the latest campaign...



Fair Go Bro (http://fairgobro.com.au/) is the latest campaign for Virgin Mobile Australia featuring Doug Pitt. Brad Pitt’s brother. Next best thing.

It aims to give “the second most famous Pitt in his family” “a taste of his brother’s lifestyle” with his own celebrity (“Celebro”) endorsement.

Bless. 

Doug’s just a regular guy. He washes his own car, pays his own bills, and does his own laundry. You see, unlike his famous bro, Doug’s never been the star of anything.

As believers in ‘a fair go for all’, Virgin Mobile have decided to make things a little fairer in the Pitt family. Help a bro out and show Doug Pitt some ‘Like’!

By ‘liking’ Doug on Facebook you help give him ‘A fair go’ at being famous. Virgin then asks you if you want a fair go to win a new mobile with the thought that ‘It’s amazing how a bit of fairness can make you feel like a star.’

You can then go to a section which is all about ‘celebrity deals’ if you want to buy a new phone. 

I’m looking forward to more videos from this campaign. 





See original: Tumblr Fair Go Bro (http://fairgobro.com.au/) is the latest campaign...

For the people of Australia. Hopefully you get this one.



For the people of Australia.

Hopefully you get this one.



See original: Tumblr For the people of Australia. Hopefully you get this one.

smartrobbie: B&T have just released the list of Australia’s...















smartrobbie:

B&T have just released the list of Australia’s Top 100 most desirable brands.  Out of the top 30 desirable brands, only 7 have switched over to the new timeline.















See original: Tumblr smartrobbie: B&T have just released the list of Australia’s...

Do Not Access Bus Through Window. #australia #sydney #bus (Taken...



Do Not Access Bus Through Window. #australia #sydney #bus (Taken with instagram)



See original: Tumblr Do Not Access Bus Through Window. #australia #sydney #bus (Taken...

City of giant fruit bats #sydney #australia #bats #sky (Taken...



City of giant fruit bats #sydney #australia #bats #sky (Taken with instagram)



See original: Tumblr City of giant fruit bats #sydney #australia #bats #sky (Taken...

weather prediction was rain, and it rained for about an hour :D...



weather prediction was rain, and it rained for about an hour :D #sydney #australia #beach (Taken with instagram)



See original: Tumblr weather prediction was rain, and it rained for about an hour :D...

cloudview #sky #clouds #Australia (Taken with Instagram at...



cloudview #sky #clouds #Australia (Taken with Instagram at Melbourne ✈ Sydney)



See original: Tumblr cloudview #sky #clouds #Australia (Taken with Instagram at...

At the Melbourne Museum of Printing (Taken with Instagram at...



At the Melbourne Museum of Printing (Taken with Instagram at TypeCamp Australia 2012)



See original: Tumblr At the Melbourne Museum of Printing (Taken with Instagram at...

reflections (Taken with Instagram at TypeCamp Australia 2012)



reflections (Taken with Instagram at TypeCamp Australia 2012)



See original: Tumblr reflections (Taken with Instagram at TypeCamp Australia 2012)

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